#019 | The Only 3 Things You Need To Focus On To Improve Your Online PresenceFeb 25, 2023
By the end of this issue, you’ll know exactly how to create the best content for your personal brand.
Here are the 3 pillars to create powerful content
1. Who you are: You story (the chapters of your life that I have contributed to help you become the person and professional you are today)
2. What you’re passionate about: What you do outside of work (because yes, you are much more than a job title or working human)
3. What you do for a living: Your job. Your expertise.
Here’s an actionable tip for each of them
1. Share with us the lessons learned through life experience.
Identify in 3 sentences:
- One obstacle you faced
- How you overcame it.
- What did you learn from it?
Here, we’re talking about storytelling or using your story to inspire, motivate others.
2. Identify the things you’re passionate about.
- If you’re volunteering with a local organization, why is that? How do you feel about it?
- Or maybe you like walking? Is it an opportunity for you to reflect, to meditate?
Here, it’s about connecting with people on a personal level, and being relatable.
3. Now it’s time to showcase what you’re good at.
- How do you use your expertise to impact people’s lives? What is the change you are contributing to?
It’s about providing real value through content that educates your audience. You can also share testimonials, case studies, etc. Social proof that what you say is true.
Here’s why it works
People do business with people they “Know, Like and Trust”. If you keep communicating about your job or organization’s performance it doesn't give us a clue about who you’re.
By using the content strategy I just shared with you, you’ll do more than 99% of the people on this platform. You’ll use your own content to inspire, connect and provide real value.
Here’s where it gets powerful
When people know, like and trust you, it opens up to greater influence, stronger relationships and more opportunities. Simply because you’ve built a trusted voice.
You'll also like:
5 Ways To Build Your Thought Leadership Online
Why You'll Never Keep Up With The Kardashians
Want to dive further? 👉 STANDOUT From The Crowd
With your success in mind...Darine
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