#018 | How to build your professional brand

If you’re working your way up the corporate ladder or you own your own business, dressing according to your brand will increase your success.

A professional brand refers to the image and reputation you have built for yourself, and it is a key component of your professional identity. Having a strong professional brand is important  because it can help you establish credibility, build trust, and establish yourself as an expert in your field. A positive image can lead to better job opportunities, higher salaries, and increased visibility. On the other hand, a negative image can harm a leader's reputation, decrease their credibility, and impact their career growth.

Therefore, it is essential for leaders to be intentional about their professional brand and the image they present to others. This can involve actively managing their online presence, being aware of their actions and communication, and consistently demonstrating their skills and values in their professional and personal life.

Building your image as a leader involves creating a cohesive and consistent experience between who you are and how you show up. In other words, dressing according to your brand. It involves aligning your personal appearance with the image and values of your brand.

Here are 5 steps you can follow to achieve this:

1. Define your brand image and values: Start by identifying the image and values you want to communicate through your personal appearance. This should align with the image and values of your personal brand. What image do you want to project as a leader? 

2. Research your industry: Research the dress code in your industry and the attire of your target audience. Don’t forget to observe the dress code at your workplace and make sure your outfit is appropriate and aligns with the company culture.

3. Choose appropriate colors and styles: Choose colors and styles that match the image and values of your personal brand. Consider investing in high-quality, well-fitting clothing that projects a professional image.

4. Invest in quality: High-quality, well-made clothes can make a big impact and demonstrate your commitment to professionalism and attention to detail.

5. Accessorize strategically: Use accessories, such as jewelry, ties, and shoes, to complement your outfit and reinforce your brand image.

Remember, your personal appearance is a visual representation of your brand, so it's important to put thought into how you present yourself. Dressing according to your brand applies to both your in-person and online presence. Ultimately, your outfit style as a leader should make you feel confident and comfortable, while also reflecting your personality.

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With your success in mind...Darine