#9 How to standout in an unconventional market with Gina Epps

Season #2

Consumers buy brands, not products. What does that mean?

Products are functional. When we go out for a product or a service, we’re looking to fulfill some type of want or need.

Products get us to the shelf. Brands are what people actually connect with.

Brands are set up to have specific values, to have a personality. They have a purpose, they have a mission, they have values, and they have both a functional and an emotional promise.

Join us today with our STANDOUT guest Gina Epps as we discuss her rise in the CBD industry.

Gina talks HEALTH NOT HIGH. She was forced to resign from teaching health for refusing to teach cannabis propaganda.

She will share with us her journey from being rejected to standing out in the Hemp industry.


*** STANDOUT From The Crowd *** 

📍The Program: Have you always wanted to become a recognized industry leader? Join the STANDOUT Program: https://bit.ly/3e8Xfc1

📍The Book: Get your copy here: https://amzn.to/3n5SLb3


Where to follow and listen to Darine:

➡LinkedIn: https://linkedin.com/in/darinebenamara/

➡Instagram: https://instagram.com/darinebenamara/

➡Website: https://thesmartwmn.com/


Darine BenAmara is a global speaker, consultant and author who provides training programs and speeches to help high-achievers become the leaders they were meant to be. During the past ten years, she has helped tens of thousands of professionals and entrepreneurs build influence and increase their impact by building their skills in personal branding, effective communication and relationship building.