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#9 | Darine with Gina Epps on How To Standout In An Unconventional Market

Season #2

Consumers buy brands, not products. What does that mean? Products are functional. When we go out for a product or a service, we’re looking to fulfill some type of want or need. Products get us to the shelf. Brands are what people actually connect with. Brands are set up to have specific values, to have a personality. They have a purpose, they have a mission, they have values, and they have both a functional and an emotional promise. Join us with our STANDOUT guest Gina Epps as we discuss her rise in the CBD industry. She will share with us her journey from being rejected to standing out in the Hemp industry.


In this episode, you will learn:

  • How to position yourself in an unconventional market
  • Brand positioning strategy
  • The fundamental to starting your own journey
  • Plus much more...


Learn more about our STANDOUT guest Gina Epps: I spent 15 years teaching high school health and P.E. outside Chicago before becoming an entrepreneur in the health space.
I spent the next 10 years learning the cannabis and hemp space from education to growing for chronic care patients to product development and everything in between.
I really learned the value of networking and branding during this time frame. I have built a large social media network (120.000+) on LinkedIn and Facebook and freelance to help anyone in need.