#31 | Darine with Swish Goswami on How to Build a Thriving Community on LinkedIn
Wouldn’t it be nice to have a community where you can interact with your audience and can be the best place to build trust? A community or a workplace culture thrives when the leaders are able to create and communicate a clear guiding purpose that reflects their personal beliefs and embodies those values. Same with their online community. LinkedIn can be a powerful tool to leverage when it comes to making yourself and/or your company visible, and keeping your employees/team members engaged. Our STANDOUT guest, Swish Goswami credits overcommunication - especially on LinkedIn - for his company’s growth and success. During our conversation, he is going to share his own experience and insights on how to best (over)communicate on LinkedIn, not to bother people but to amplify your impact.
In this episode, you will learn:
- Why your LinkedIn is a great platform for leaders
- The best way to communicate on the platform
- How to build an engaged community in your industry and beyond
- Plus much more…
Learn more about our STANDOUT guest Swish Goswami: he is the CEO of Surf, a tech company providing brands with a better way to engage and understand consumers while compensating consumers for their data. Surf’s revolutionary browser extension passively rewards people for their everyday browsing and helps them save when shopping with their favorite brands. Surf’s brand division provides zero-party data and commerce enablement opportunities to some of the world’s biggest brands like Netflix, NBA, Sony Music, L’Oreal, Electronic Arts, etc. Surf’s vision is to build an equitable data economy and the company has made two acquisitions and raised over $5M to date (from several NBA players, unicorn founders, and venture firms). Swish has given three TEDx talks and is the bestselling author of “The Young Entrepreneur”, a book encouraging and teaching students to build a business while in school. Through his angel fund AGEX, Swish is an investor/advisor in popular social companies like FaZe Clan, Wombo, and Upstream.